What are the requirements for listing your company in OTCEI?

SEBI guidelines (1992) on public issue envisage the listing of securities on any stock exchange or OTCEI.OTCEI is a company incorporated in 1990 under the Companies Act. It became operational on September 1992. ADVERTISEMENTS: OTCEI is a recognized stock exchange under the securities Contract (Regulation) Act, 1956. The objective of the OTCEI is to help companies raise finances from capital in a cost effective manner and provide a convenient and effective avenue of capital market investment for investors at large.Listing on OTCEI may be sought by companies with an equity capital of less than Rs. 10 Crore or closely held companies wanting to attain a listed company status and company assisted by venture capitalists. Image Source: theemergingworld.in Listing Requirements of OTCEI: a. The minimum issued share capital of a company…
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Essay on the Current Scenario of Employment Pattern in India

The growth of employment in India suggests that there has been a decline in the rate of growth of employment at current daily status basis, from 2.7 percent in 1983-1994 per annum to 1.07 percent per annum in 1993-94 to 2000. The growth rate of GDP on the contrary was higher with respect to growth rate of employments. There has been a decline in the employment intensity.The 55th Round of NSSO survey suggests that Growth Rate of employment was associated with a decline in labour force. The decline in the absolute number of unemployment (expressed in terms of unemployed as a percentage of labour force) increased during 1994-2000.Agriculture is the largest sector, where most of the people are employed. During 1994-2000, there was a near stagnation in the growth rate…
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13 Important Recommendations by Second Labour Commission (India)

In view of economic liberalisation of labour laws. Government of India set up 2nd National commission of Labour under chairmanship of Mr. Ravindra Varma (a) to suggest measures about rationalisation of labour laws (b) to suggest”umbrella” legislation for ensuring a minimum level of protection to the workers in the organised sector.NCL suggested following definition for “Rationalisation”—In our understanding rationalisation means only making laws more consistent with the context more consistent with each other, less cum­bersome, simple and more transparent.”The commission believes the level of wages depend on economic efficiency of an undertaking.” The commission further adds “workers have to be interested in productivity as the management is.” Image Source: securityaffairs.co ADVERTISEMENTS: The interest on work depends upon proper inspiration from management how management can impose upon the workers work, ethics…
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Marketing of Pharmaceutical Products in India (30 Important Suggestions)

After the thorough understanding of pharmaceutical marketing the suggestions and recom­mendations made by the researcher are compiled as;1. Researcher suggest that to improve ethical sale of pharmaceutical products that is con­tributed through the prescriptions of consulting physician (doctors) is achieved through identified three major thrust areas as sales force (including medical representatives, field managers), medical practitioners (consulting physicians, dispensing doctors, para­medical staff) and stockists (including distributors or dealers and chemists) to promote its product range.2. It is suggested that decentralization is more preferred as it has a due importance to minimize the communication gap between top authority and field executives.Arfterthe thorough analysis of organizational hierarchy, it has been suggested that they have a capabilities to handle whole marketing functions for successful product promotion. Image Source: iampyourbrand.com ADVERTISEMENTS: The marketing department…
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Comprehensive Essay on “Pharmaceutical Industry” in India

Indian pharmaceutical industry is divided into two categories as bulk drugs and formulations by its physical properties and marketing point of view ethical, generic and OTC and line of treatment the industry is further divided as Allopathic, Ayurveda, Homeopathy, Unani etc.In our context Allopathic is more relevant as it occupies more than 80% of market share. Furthermore Indian pharmaceutical sector has successfully crossed all phases from monopolistic phase to multi-brand phase to emerging market phase and now commoditisation phase stepping ahead to give a new shape for pharmaceutical marketing.It is observed that Infrastructure base of Indian pharmaceutical industry comprises of more than 3.9 lakhs allopathic practicing doctors with 15 thousands hospitals and 1.6 lakhs pri­mary health centres and with a highest doctor chemist ratio of 2: 3 i.e. of around…
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Short Essay on Ayurveda

Ayurveda is one of the oldest sciences of medicines whose origin can be dated back to 3000 -5000 years.Ayurveda is a method of holistic healing and is based on prevention rather than cure of the illness. The approach to healing is done on a personalized basis and people of all ages and following different occupations are known to have benefited both personally and spiritually owing to Ayurveda’s wisdom of healing. Image Source: rajasthaninfotourguide.com ADVERTISEMENTS: Ayurvedic medicines heal your spirit and minds instead of just treating the affected body parts. It is based on purification of the body in a natural way and the environment created helps remove all toxins and help regain body’s natural tolerance or resistance from the diseases and help rejuvenate your body and regain your good health.The…
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What is the Role of Medical Representative at Doctor, Chemist, Dealers and Social level?

In pharmaceutical marketing strategies are implemented through medical representative in the thrust areas as doctors, chemists and dealers and society in general. Therefore it is necessary to analyze and interpret the views of medical representative towards the various marketing strategies framed by pharmaceutical companies and the difficulties faced by them.And understanding the complete system will help to improve the current system of strategy implementation through medical representative. 1. Doctor’s level: Survey confirms that personal relations and regular calls are equally important at doctor’s clinic level. Few of them emphasis on the fact that knowledge built and company inputs are also play a vital role but has its own limitations, as degree of acceptance copied by competi­tors is much high. It has also agreed by 70 percent of respondents that these…
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Evaluation of Sales Force Management in a Pharmaceutical Company

It is true that Evaluation of sales force management is widely considered as a strategic element in effective human resource management in pharmaceutical marketing.It has seen that pharmaceutical Companies has always given a top priority for Maharashtra region. The number of Management trainee/ marketing executive and district managers in Maharashtra is 350 that is comparatively half all India field staff that is reason for strong presence and continuous growth in the market. Also as per survey, average P.C.P.M (Per Capita Per Month sale) of the pharmaceutical industry is maintained around Rs. 2.75 laks and with Cipla P.C.P.M is average Rs. 4 laks per months that is far better than the expecta­tion, which is a result of good human resource planning. Rapid Staff Turnover: As per industry data Pharmaceutical Companies ranked…
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Pharmaceutical Marketing Strategies in India (2 Case Studies)

Pharmaceutical Marketing Strategies in India (2 Case Studies) explained below: Case Study 1 The highly regarded medical center called “Pride Hospital” has provided medical care for over 35 years. The center serves a primary population of 200,000 and an extended service area of over 300,000. ADVERTISEMENTS: One of the centre’s websites is devoted to weight loss surgery. The site offers a significant amount of educational information, including: a detailed glossary of terms, a weight loss surgery library, a weight table and information about surgical weight loss options. Addi­tionally, the site offers a surgeon/hospital locator system and a message board.This client operates in a competitive online market against a range of hospital, support group and informational websites. Therefore, their online marketing goals included increasing the search engine visibility of the website…
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Product Life Cycle and Market Life Cycle in Pharmaceutical Marketing in India

“Product life cycle in the pharmaceutical market is same as our life cycle, i.e. introduction (birth), growth, maturity and decline (death)”.In human life we needs various types of calories at different stages in the same way, product of pharmaceutical marketing needs various types of inputs to sustain or maintain longer life of the product.In introductory phase, product is introduced into the market and needs a lot of efforts to get prescription from doctor. Here sale is very low and confers only availability at Chemist level. This phase demands lot of inputs like product detailing, physician’s sample and refer­ence print etc. Image Source: infonam.com ADVERTISEMENTS: Growth phase involves actual sale of product and number of prescriptions should be in­creased. Here fear of competitors to enter and snatch the sale is more…
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