Category: Branding

Neil H. Borden has listed the following elements of the marketing mix. This list can at best serve as a model and the marketing manager can rely upon it or can modify it as per his unique needs. Image Source: fedoraproxy.lib.virginia.edu Elements 1. Product Planning: (i) Products lines to be offered their qualities, design, etc. ADVERTISEMENTS: (ii) Market to sell – whom, were, and in what quantities.(iii) New product policy – R&D Programme. 2. Pricing: (i) Price level to be adopted.(ii) Specific prices to be adopted – odd, even, etc. ADVERTISEMENTS: (iii) Price policy – one price or varying prices; price maintenance; use of list prices, etc.(iv) Margins to be adopted for company, for trade. 3. Branding: (i) Selection of trade marks(ii) Brand Policy – individualised or family brands ADVERTISEMENTS:…

The true spirit of patriotism can be adjudged from the following incident. An enemy officer took two prisoners of war to his superior during the First World War and said,” Sir, you want us to fight against these Indians. A very until task indeed. If we run short of biscuits, our soldiers (white) start grumbling. These Indians eat a little parched gram and drink water from a source close by.And they get a bullet in their chest, fall forward, thus gaining 6 feet of ground unlike ours, who fall backward and lose ground in equal measure Gladstone said, “Of the whole sum of human life one small part is that which consists of man’s relations to his country and his feeling concerning it”.Patriotism is an inherent quality in a person…

The reign of Alauddin Khalji is considered significant due to his military reforms. Barani has written in this context, “Kingship is maintained by two pillars—first is administration and second is conquest. Both pillars are supported by the army. Kingship is the army and the army Kingship.”Prior to Alauddin there was no permanent army at the centre and the Sultans had to depend on the armies of the governors and Jagirdars. Alauddin removed this severe defect. He maintained a powerful army at the centre so that the revolts could be crushed at the outset and the Mongo’ invasion could, be repulsed effectively.As the provincial governors and officers deceived the centre regarding recruitment and training of the soldiers. Alauddin organ­ized his army under the following categories. Image Source: 4.bp.blogspot.com ADVERTISEMENTS: 1. Bodyguards…

35 Short Questions with Answers on “Delhi Sultanate” for Class IX Students (History and Civics ): image source: upload.wikimedia.orgQ1. Who was the first Turkish ruler to lay the foundation of Muslim rule in India? Ans: Muizuddin Muhammad Ghor laid the foundation of Muslim rule in India. ADVERTISEMENTS: Q2. When was the second battle of Tarain fought? Why is it important? Ans: The second battle of Tarain was fought in AD 1192. Muhammad Ghor defeated Prithviraj Chauhan and Ajmer and Delhi passed into his hands. This resulted in India passing into the hands of the Turkish rulers.Q3. Who are the two contemporary historians who have written about the Delhi Sultanate? Name their works. ADVERTISEMENTS: Ans: The two contemporary historians who have written about the Delhi Sultanate are Minhaj-us-Siraj and Ziauddin Barani.…

36 Short Questions with Answers on “Marketing Management” for Commerce Students: image source: iampyourbrand.com1. What is scalloped product life cycle? In the scalloped P. L.C., sales pass through a succession of life cycles based on the discovery of new- product characteristics, uses or users. Nylon’s sales, for example, show a scalloped pattern because of the many new uses – parachutes, hosiery, shirts, carpeting, boat sails, automobile tires – that continue to be discovered overtime. ADVERTISEMENTS: 2. What is product development? Development of new products refers to the different products a company plans, develops and markets It consists of creation of new ideas, determining their sales potential, profitability, production requirements, investment and other resources needed and then producing.The product is then tested before marketing it on large scale. The decision to…