What are the Advantages and Disadvantages of “Newspaper Advertising”? – Explained!

It comprises national newspapers, regional newspapers, English dailies, vernacular papers, consumer magazines, trade journals, technical journals, professional journals, directories and yearbooks.

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Advantages of Newspapers Advertising:

1. In-depth coverage

ADVERTISEMENTS:

2. Mobility

3. Results assessable (coupons)

4. Improved printing due to availability of better technology

5. Cheapest in per capita viewing

ADVERTISEMENTS:

6. Flexibility of immediate insertion

Disadvantages of Newspapers:

1. Short shelf life, newspapers are read only once.

2. Poorly print limits creativity

3. Ad space may be expensive, Passive medium (people are not forced to see and read)

ADVERTISEMENTS:

4. No audio-video element

5. Less up to-date in news coverage

6. A literacy (literate but finding an arduous activity)

7. Your ad to compete against the clutter of other advertisers

8. Targeting difficult

9. Competitors can immediately react to your ads.

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