Useful Notes on Price Determination Under Monopoly
The objective of price discrimination is to secure maximum profits by adjusting the price and the output in each distinct sub-market according to the demand conditions. Assuming constant cost conditions in each market, the monopolist has to determine (i) how much total output is to produced and its distribution in each market, and (ii) what prices should be charged in different markets.For the sake of analytical simplicity we assume that the monopolist is able to divide the market for his product into two sub-markets, viz., I and II, whose demand curves are AR, and AR2 respectively with different price elasticities of demand (Fig. 14.10). Image Source: heffins.com ADVERTISEMENTS: The marginal revenue curves corresponding to these given demand or average revenue curves are given by MR1, and MR2 respectively. To determine…