483 Words Essay on Brand India
Brand India is a phrase that was coined to describe the campaign that was conceived to project India as an attractive business destination. Basically the campaign tries to showcase the charms of India as an emerging destination for business in the fields of service sector, manufacturing, information technology, infrastructure, and information technology enabled services, etc. The campaign highlights the strengths of India in terms of being a huge market for products and services and also a terrific destination for parking investment funds. The government of India is spearheading the campaign with substantial cooperation from the apex domestic business body, Confederation of Indian Industry (CII) and the more informal India Inc Abroad. Many leading organizations are working on building Brand India. They include India Brand Equity Foundation (IBEF), a public-private partnership…