Importance of Communication During the Changes in Business Organization
Change, it is said, is the only constant in life. This is true as much for business organizations as it is for individuals. In the dynamic context in which every business operates, nothing remains static. Image Source: communicationtheory.orgBusinesses which do not prepare themselves for change do so at their own peril. That is why progressive business organizations not only adopt themselves to change, but in fact anticipate change and be in a state of preparedness to respond quickly and effectively. They are not merely reactive, but indeed proactive. ADVERTISEMENTS: The dynamics of change is a reality and certainty that every market player has to recognize and factor in their functioning. Business communicators should be well aware of this dimension.When we talk of change management here, we are referring to not…