Category: Business

It is needless to indicate the importance of buying motives in modern day marketing. It is necessarily an inner feeling of the potential buyer. Once known, buying motives become a significant tool to finalise the product, pricing, distribution and promotional policies of an organisation.Therefore, the importance of buying motives can be examined on the basis of the following:1. Product Planning and Development: ADVERTISEMENTS: The manufacture’s product decision with regard to size, colour, weight, dimension, design, packaging, taste, etc. depends a lot on the consumer psychology which is chiefly based on the buying motives.Thus, once the buying motives are known, the product planning and development can be done in accordance with the consumer likings, tastes and preferences. Therefore, a thorough knowledge of the buying motives makes the product planning and development…

The word diaspora is of Greek origin. It means going of a large number of people abroad to work there. All the persons of Indian origin who have gone to foreign lands for gainful employment and those who have settled there having established various types of enterprises can be called Indian diaspora. Those Non-Resident Indians who are gainfully employed in some foreign country, the students who are studying abroad and have a work permit for some hours per week, but not the tourists abroad, fall in the category of diaspora.According to an estimate approximately eight million Indians are living in countries of the world. Although America, France, England, Australia are their favourite countries, and middle-east and south-east Asia are their other favourite regions, the persons of Indian origin are scattered…