525 Words Short Essay on Diaries

Industry
To keep a diary regularly day by day in a capital training in methodical habits. Many, having made up their minds to keep a diary, begin writing with great zeal and fluency for a few days, as long as they are carried on by the novelty of the idea; but after a time they get tired of their self-imposed task, and their industry begins to flag.When this happens, the diary gradually becomes scantier and more irregular, until at last weeks and months are allowed to pass without any entry being made. ADVERTISEMENTS: The best way to avoid this “lame and impotent conclusion,” is to fix a definite time every day for writing the diary, and not to allow oneself to be diverted to anything else at the appointed time.It is…
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Essay on Remedial Measures For Unemployment

Industry
Essay on Remedial Measures For Unemployment – The problem of unemployment is growing day by day in India. It is becoming more and more complex also. Such a complex problem will have to be tackled in a planned manner. No single solution can be an effective remedy for this problem. Multi-pronged attempt is needed to face it in an effective manner. It is possible only with the combined efforts of the government and the public.I. Population Control: ADVERTISEMENTS: The growing population in India is a major cause of many socio-economic problems. Our population is growing on an average at the rate of 2.48% per year. We are adding every year more than 120 lakh to 130 lakh people to our population. At the same time, about 5 million people attain…
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Essay on Relationship between Technology and Society

Industry
Essay on Relationship between Technology and Society – Technology and technological developments have reached their heights in the modern society which is often picturised as a technological society. Though technology has assumed importance in the present world it is yet to acquire a prominent place in the sociological thinking.In spite of it, there are a number of sociologists who argue for its importance especially in understanding the course of history and social change. Major types of societies such as, – hunter-gather society, horticultural society, agrarian society, industrial society, or post industrial society- are mostly distinguished by differences in technology.The industrial revolution, which produced enormous social change, was based to a great extent on technological innovations. Technological Determinism Image Source: d2eyrv63e6x6lp.cloudfront.net ADVERTISEMENTS: Science in the modern world is more and more…
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426 Words Essay on If I Inherited a Legacy of One Lakh Rupees

Management
Thank God! The dreams of my life would now come true. The old aunt died and left more than a lakh of rupees for me. I am sorry for the death but am equally glad that God has offered me the opportunity to bring the dreams and desires of my life into action.At this news all the desires that had remained dormant in my heart came to the surface and I sat down to plan the expen­diture of the money so received.I called an architect and asked him to draw a plan for a very up-to-date hospital and dispensary. I earmarked thirty thousand rupees for the purpose. It would be known as “Swarooprani Chari­table Dispensary and Hospital’ after the name of my aunt and would consist of ten beds. The…
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Importance of Market Analysis and Media Analysis – Marketing Campaign

Marketing
Market Analysis: Before an advertising programme or campaign is launched, the advertiser has to make a thorough study of the market where he is going to sell his product. The market analysis should be made taking into account the following factors: ADVERTISEMENTS: First of all, the advertiser has to search out the market for his products. In other words, he has to find out the buyers to whom products can be sold. As a matter of practice, producers choose local market first.Next, the nature of competition must be studied. Where the competition is intense, the advertisement appeals should be made about quality, warranty and after sales services. In case of lesser competition, aggressive advertisement campaign can be made in order to sell more. Similarly, where there remains a chance of…
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Essay on Industrial Sociology

Industry
Essay on Industrial Sociology – The Industrial Revolution that took place in England in the 18th century changed the course of human history.The Revolution, though essentially took place in the economic field, its effects were never confined to the economic field alone. It brought down the cost of production, improved qual­ity and maximised output.More than that, it changed the pattern of human relations. It eased human life, and provided more comforts and luxuries to man. At the same time, it altered human outlook and attitudes. It brought about radical changes in the very structure of the society. Image Source: 185.26.182.219 ADVERTISEMENTS: Industrial revolution, in course of time resulted in the continuous process of industrialization is a phenomenon of world significance today. Development in the field of science and technology further…
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Essay on the Hunting and Gathering Societies

Strategy
Essay on the Hunting and Gathering Societies – As Gerhard Lenski pointed out in his “Human Societies” (1970), the oldest and the simplest type of society is the “Hunting and Gathering Society”. Such a society is characterised by a small and sparse population; a nomadic way of life and a very primitive technology they have the most primitive tools such as stone axes, spears and knives.Hunter-gather society relies heavily on hunting wild animals and gathering food for its survival, as it grows naturally in the form of fruits, nuts and vegetables.Hunting and gathering societies represent “A mode of subsistence dependent on the exploitation of wild or non-domesticated food resources. Image Source: 185.26.182.219/Rqae5eb53b-c103-49e4-a363-9cb05f81161d ADVERTISEMENTS: All societies used this subsistence strategy of hunting and gathering until only two thousand years ago. Even…
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Is Salesmanship an Art or a Science?

Professions
The most common question which arises with the discussion of a new subject is, whether it is an art or a science or both or something else? Such a question demands a precise answer since a variety of opinions exist about a salesman.One group is of the view that ‘salesmen are made’ whereas another group opines that ‘salesmen are born’.To others, salesmen are both born and made. Since there are conflicting opinions about salesmanship, it is necessary to decide whether salesmanship is an art or a science. An art is defined as ‘skill in performance acquired by study, observation and experience’. It is knowledge made efficient by skill and experience. Hence dancing, singing, acting, writing, etc. are considered as arts. Besides, art can be developed to a great extent by…
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What are the Main Purposes of Advertising?

Marketing
Advertising usually constitutes a part of the marketing efforts of an organisation. Advertising is undertaken by organisations in order to attract the attention of people towards products and services.Thus, the basic aim of advertising is to create awareness in the minds of people, about the availability of products and services and influence them to buy the same.The ultimate aim is to enhance the sales of the organisation. Therefore, advertising complements and supplements the company’s selling efforts. The main purposes of advertising are as follows: ADVERTISEMENTS: 1. Communicates information: One of the most important functions of advertising is to convey or communicate the information to others. In the modern day world, where science and technology contributes to new innovations and inventions, every now and then new goods and improvisation of the…
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Essay on the Functions of Social Stratification

Professions
Essay on the Functions of Social Stratification – The glimpse of the cultures of the world reveals that no society is ‘classless’, that is, unstratified. All the known established societies of the world are stratified in one way or the other.According to Wilbert Moore and Kingsley Davis, stratification system came to be evolved in all the societies due to the functional necessity. As they have pointed out the main functional necessity of the system is: “the requirement faced by any society of placing and motivating individuals in the social struc­ture Social inequality is thus an unconsciously evolved device by which societies ensure that the most important positions are conscientiously filled by the most qualified persons”.As analysed by H.M. Johnson certain things here can be noted about the “functional necessity” of…
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