What Is The First Thing You Need To Do Before Starting Exporting? – Answered!
Before you start exporting, you have to do many things. The first and perhaps the most crucial step are to assess the export potential of your enterprise.You may ask yourself why you need to examine you export potential when you are already familiar with your domestic market. Succeeding in your local market is a necessity but not a sufficient condition for entering foreign markets. You should, therefore, begin with an internal audit of your export potential. ADVERTISEMENTS: What is export potential? It is the company’s ability to take advantage of its business opportunities abroad.Export potential is derived from a set of enterprise characteristics such as domestic marketing performance, resources and products. It is, therefore, measurable at the enterprise level. We shall suggest what internal characteristics make up a successful exporter.…