Importance of Pre-approach for the Salesman – Essay
Pre-approach is important for the salesman due to the following reasons:1. A salesman by means of pre-approach can save his valuable time, effort and energy by concentrating on those prospects exclusively who are most likely to buy In other words, he can distinguish between ‘most likely prospects and general prospects’ and confine his approach to genuine prospects by remaining selective.2. Pre-approach makes the salesman more confident and enthusiastic while meeting the prospects and putting forth the sales proposition before them. This confidence and enthusiasm is the cumulative result of the detailed background information about the prospects collected during pre-approach. ADVERTISEMENTS: 3. Pre-approach enables the salesman to know beforehand about the needs and requirements of the prospects in the most detailed manner possible.4. By pre-approach, the salesman’s knowledge about the prospects…