Important marketing and technical requirements for good packaging of a product are listed below:
Marketing and Technical Requirements
1. Physical protection:
i. Resistance against damages (shock, puncture, drop, crush)
ii. Dimensions
Image Source: jlt.com
2. Quality protection:
i. Required shelf life
ii. Fitness packaging material for product
iii. Barriers against light, oxygen, microbes, water, moisture
iv. Protection of flavour, colour, etc.
3. Product promotion:
i. Quality image
ADVERTISEMENTS:
ii. Display value, visibility
iii. Brand name promotion
iv. Quality of decoration, printing, varnishing
4. Product information:
i. Production recognition
ADVERTISEMENTS:
ii. Readability of text
iii. Instructions for use, warnings, CE-marking
iv. Information on weight, contents, keeps ability (legal)
v. Name of manufacturer, seller, importer, origin.
5. Efficiency in use:
i. Ease to handle, to empty, to open, to dispense
ii. Pack stability, firmness
iii. Environmental acceptability, disposability
iv. Child-proof
6. Convenience in use
7. Storage before handling
8. Process ability:
i. Temperature resistance
ii. Attitude of filling area
iii. Stress/crack stability
iv. Performance, quality assurance
9. Machinability:
i. Machine stop sensitivity
ii. Pack (shape) stability before, during, after use
iii. Ease of capping, labelling, printing
iv. Filling speed, temperature, opening, level
v. Volume inspection
vi. Surface smoothness, abrasion properties, glue compatibility
vi. In-line coding
10. Storage:
i. Primary pack protection, buffer
ii. Fitness for palletisation
iii. Stacking weight, strength
iv. Fitness for internal transport
11. Transport:
i. Weight/volume ratio, maximum weight
ii. Transport distance
iii. Pallet dimensions (truck load), stability
12. Trade appeal:
i. Weight, stacking performance, stability
ii. Identification of product, brand, markings, code
iii. Shelf-space efficiency, display visibility
iv. Handling outer pack
v. Disposability
vi. Anti-pilfering devices
vii. Guarantee closure
viii. Ease of refilling racks, shelves
13. Recyclability:
i. Weight minimisation/reduction
ii. No PVC, plastics; only natural materials (carton, paper, wood, etc)
iii. Returnable (glass, pallets)
iv. Contract with waste packaging destructor (Germany’s Green Dot)
