Category: Economics

Politics is the science of political relations, interactions and processes. All relations involved in the exercise of power in society are political relations. In this way Politics involves the study of human political behaviour and power relations in society.Sociology is the study of society i.e. social groups, social relations, social processes, social institutions and social structures. Maclver defines Society as ‘the web of social relations “. In this way Sociology involves the study of society.Since all human relations and interactions take place in society, Sociology studies all social interactions and relations. Social, economic, political, religious, cultural and in fact all types of relations and interactions which take place in every society fall within the scope of Sociology. Image Source: thyblackman.com ADVERTISEMENTS: That is why Sociology is popularly regarded as the…

It comprises national newspapers, regional newspapers, English dailies, vernacular papers, consumer magazines, trade journals, technical journals, professional journals, directories and yearbooks. Image Source: introspectmarketing.files.wordpress.com Advantages of Newspapers Advertising: 1. In-depth coverage ADVERTISEMENTS: 2. Mobility3. Results assessable (coupons)4. Improved printing due to availability of better technology5. Cheapest in per capita viewing ADVERTISEMENTS: 6. Flexibility of immediate insertion Disadvantages of Newspapers: 1. Short shelf life, newspapers are read only once.2. Poorly print limits creativity3. Ad space may be expensive, Passive medium (people are not forced to see and read) ADVERTISEMENTS: 4. No audio-video element5. Less up to-date in news coverage6. A literacy (literate but finding an arduous activity)7. Your ad to compete against the clutter of other advertisers8. Targeting difficult 9. Competitors can immediately react to your ads.

A distribution channel is a network of firms that are interconnected in their quest to provide sellers a means of infusing the marketplace with goods and buyers a means of purchasing those goods, doing all as efficiently and profitably as possible.The channels of distribution are designed to achieve following objectives: 1. Product Availability: ADVERTISEMENTS: The first objective is to make available the product to the consumer who wants to buy it. The availability has two aspects – the desired level of coverage in terms of appropriate retail outlets and secondly, the positioning of the product within the store. Product availability is important for consumer convenience goods, where customer does not wait to buy a particular brand. However, for unique and important products immediate availability is less critical. 2. Meeting Customers’…

7 Effective Sales Promotion Tactics for Dealers and Distributors are described below: 1. Trade Price Promotions: It includes Overrides (an overriding commission is agreed at the beginning of a year and is payable by supplier at the end of the year if the dealer has achieved the targets); Display and Advertising allowances (manufacturer paying dealer for media support, stack ends, leaflets, coupons, window bills, display and any other form of retail support); Volume and Cash Bonuses (A case bonus is an additional discount given per case purchased; a Volume Bonus is an additional discount given for buying a certain quantity; Count and Recount (manufacturer pays for the gap between count and recount, i.e., units sold) and credit offer (providing enhanced credit). 2. Merchandising allowances: ADVERTISEMENTS: Think of merchandising allowances as…

India’s foreign policy issues with USA in initial years were determined byi. Policy of non-alignment in the context of cold war. ADVERTISEMENTS: ii. It welcomed aid and support from both, eastern and western blocks, without being aligned with any one of them.iii. Ideal of Democracy that have been cherished by both the countries. Image Source: cdn.publishyourarticles.netiv. Frustrations due to debacle over Kashmir issues in U.N. where India expected US to support her.v. Stand taken by the two countries on Korean Crisis (1950). ADVERTISEMENTS: vi. Military alliances like SEATO and CENTO wherein Pakistan became a member. Compromise and Conflicts: While in the political field, there were serious differences between the two countries; United States continued to provide food grains, technical cooperation and aid to tide over mounting food-shortage. Under PL 480…