Category: Business

Four Important Publicity Methods Used by Tourism Organisation are given below: i. Printed Publicity Material: Printed publicity material in the field of tourist publicity is mainly composed of the publicity leaflet, folder, brochure and poster.The publicity leaflet is used among others as inset and enclosure in the case of conveying information or communicating to the knowledge of the largest possible number of persons. The folder is the most commonly used and the most important medium for tourist publicity. ADVERTISEMENTS: The brochure is different from the folder in size as well as in content and detail. The importance of the brochure in tourist publicity has not been adequately appreciated and, on account of financial reasons, it has been insufficiently utilized. The brochure offers greater possibilities than the folder to combine with…

Sir Arnold Toynbee, the noted historian of the age, has rightly declared that the twentieth century will be remembered in history not for its wars and atom bombs but for having been the first stage, since the dawn of civilization, in which it became practicable to make the benefits of civilization available to the whole human race.The industrial Revolution heralded the modern age. The greatest contribution of Industrial revolution was the steam engine the railways which has transformed the society, changed the face of the earth and dynamited the economy.Without railways renaissance would not have taken place in India. India would have remained as backward as Afghanistan, a country without railways. Image Source : indiatransportportal.com ADVERTISEMENTS: The first public railway was opened between Stockton and Darlington in northern England in…

As an industry the impact of tourism is manifold. Tourism industry nourishes a country’s economy, stimulates development process and restores the cultural heritage.This industry enjoys a major advantage over other industries that of having a unique product which might differ from state to state. For example, Goa is renowned for its sunny beaches and colonial charms, palaces which are reminders of princely era. Tourism Earns Foreign Exchange: During the 1960’s great emphasis was placed on tourism as a source of foreign exchange earner. Tourism is the one industry that earns foreign exchange for country without exhausting natural resources and without actually exporting any material goods. ADVERTISEMENTS: The income from tourism has tended to increase at a higher rate than merchandise export in a number of countries. There is now almost…

Tourism, then, is the business of attracting visitors and catering to their needs and expectations. The following is an overview of the major components of the tourism and travel industry. I. Tourist Destinations: (a) Government promotion offices ADVERTISEMENTS: (b) Regional promotion offices(c) Resort areas, convention centers. Image Source : speedcoverage.com II. Transportation: (a) Airlines.(i) Major ADVERTISEMENTS: (ii) National(iii) Regional(iv) Nonscheduled /charter. (b) Ground Transporter ADVERTISEMENTS: (i) Rent-a-car(ii) Motor/coach(iii) Railroad. III. Accommodation: (a) Hotels(b) Motels (c) Resorts(d) Cruise lines. IV. Tourist Attractions: (a) Attractions(b) Theme parks(c) Museums. V. Travel Brokers: (a) Travel agents(b) Travel wholesalers(c) Tour and charter operators(d) Ground operators(e) Travel incentive companies. VI. Travel Related Services: (a) Financial (credit cards, travellers cheques, travel insurance).(b) Travel publications guide books.Our world is diverse. It is composed of countries with a variety…

Congress (I) came back to power in 1980 indicated to thrust in Industrial Policy of 1956. On 25 July, 1980 the new Industrial Policy was announced.The main features of the Industrial Policy of 1980 were.1. Revitalisation of the Public sector:The government decided to raise the efficiency of public sector undertakings. For this purpose, it proposed to strengthen their management and develop man­agement cadres in the field of finance, marketing etc. It also proposed to study the industrial units of the public sector and suggest specific steps for their betterment. Image Source: 185.26.182.219 ADVERTISEMENTS: 2. Economic Federalism:It proposed to promote the concept of economic federalism with the setting up of a few nucleus plants in each district, identified as industrially backward, to generate as many ancillaries small and cottage industries for…