What are the 5 Major Limitations of Marketing Research?
Important limitations which are suffered by the marketing research are as follows: 1. Time Consuming: Marketing research is time consuming. It requires too much of time to reach the final conclusions. There may be a considerable time gap between the inception and completion of the research. image source: cdn2.hubspot.net ADVERTISEMENTS: There may be impatience among marketing executives about the conclusions of the research study. The results of such studies may be known after long periods. The preparation and implementation of research programmes takes too much time. So market research does not give quick conclusions. 2. Lack in Appreciating Rupee Value: In many cases it may be impossible to translate the value received from marketing research into rupees. The managements want to see the immediate results of such studies.They want to…