Quantitative and Qualitative Approach to Evaluate Success of an Event Implementation
We have discussed earlier that the impact an event has on its target audience is equivalent to the measure of reach and interaction that occur during the event. Whereas reach is tangible, interaction to a certain extent is intangible as well as not always quantifiable.Immediate and long-term benefits that accrue from an event are important when evaluating an event from the clientsâ point of view.A cost-benefit analysis concerning the effectiveness of reach and interaction is a must as a pre-event activity. Post-event stock taking activity should be done to confirm whether the event has occurred as per plans. kamloopsthisweek.com ADVERTISEMENTS: This analysis should consider the actual cost of the event that includes the non-budgeted expenditure as well as the actual benefits that accrued to the client from the event. The…