Category: Business

There was once a time when my Motherland, India, was considered a ‘Golden Bird’. This was because of its riches, vast natural resources and the great, bright future it was expected to have in store, our rich, cultural heritage, old civilization and vast knowledge in every aspect of life had endeared India and Indians even to the outside world.No wonder, foreigners had been taking keen interest in us right from the dawn of their awakening. But alas! It is all lost now. Gone are the days of past glory, riches, reverence and attraction. The country has witnessed a sharp decline in its over-all image and we have now become a nation, inviting mockery, neglect and indifference from outsiders.India of my dream is, naturally, the same ancient land, full of peace,…

The term ‘green tourism‘ is applied to a specific environmentally oriented rural sector of the tourism industry.A green approach of tourism involves a healthy tourism development through local participation and precise assessment of carrying capacity of the area and its locality. Travel is purposed to “getting back to nature”.Farm and Rural tourism are often promoted as a mechanism to support regional, agricultural communities. Rural tourism is normally promoted by the public organizations, while farm tourism is supported by the farmer community. Farming community markets the product for its benefits to supplement its income. Farm tourism is characterized by the following features: Image Source: d3ui957tjb5bqd.cloudfront.net ADVERTISEMENTS: It is most evident in marginally agricultural regions. The conventional wisdom surrounding farm tourism is that it has potential for growth because of increased demand…

Eco tourism is one of the fastest growing trends in the worldwide tourism industry. Environment has an intrinsic value which outweighs its value as a tourism asset.It is also agreed upon by environmental experts that the three elements, viz., political acceptability, social responsibility and sound environment with a perfect balance between quality and quantity, in tourism development/ promotion, can ensure quality tourism.Whilst there is a general support for a symbiotic relationship between the two, i.e., tourism and environment; the dilemma is that the residents lay greater stress on tourism development whereas the tourists focus on environmental protection. Image Source: 3.bp.blogspot.com ADVERTISEMENTS: In this context, ‘eco tourism’ is being promoted as a means of ‘giving nature value’ and hence of achieving sustainable tourism. The term ‘eco tourism’ has been defined in…

The selection of a career or profession is one of the most important things of life. But it is equally difficult. The lack of guiding services, proper counseling and ever increasing unemployment has further complicated the matter.There is cut-throat competition. Therefore, most of the young men and women in search of suitable jobs are a confused, indecisive and frustrated lot. It has generated a deep sense of frustration and indiscipline among the young people.A right choice of a career is fundamental importance. On it does depend one’s success or failure in life. A correct choice may lead to happy, prosperous and satisfying career and life. On the other hand, a wrong selection may result in failure, disappointment and sadness in life. The result of prolonged indecision rimy still proves worse.…

The main components of a better product are discussed below: Main Components 1. Attractions: These elements within the destination’s (tourism product) environment, independently and/or integrated form, succour as the principal motivation for tourists. Attractions comprise natural attractions (landscape, seascape, beaches, and climate), built attractions (historic and /or new townscape as in newly built resorts and purpose-built attractions such as theme parks), cultural attractions (presentation of history and folklore organized as festivals and pageants, museums, theatre), and social attractions (opportunities to meet with, or encounter the residents of destinations, and experience their lifestyle, to some extent).However, for business and other nonleisure visitors, such as visits to friends and relatives, the primary motivation is provided by their affinity and alliance with the destination, while the leisure attractions may still be an influence.…

The Reasons that Motivates People to Travel Around the World are given below:The answers to this pertinent question are psychological and sociological depending upon the individual and his/her cultural background and conditioning. The motivations for travelling cited by the travellers may be simply reflections of deeper needs, needs that they themselves neither understand nor wish to enunciate or vocalize.But still going with the proposition that these are the motivations which stimulate travel, one can say that motivations initiate action and guide satisfactory behaviour but more precise filters of choice are exercised by holiday maker’s preferences. Image Source: tweakyourbiz.com ADVERTISEMENTS: Kent (1990) observes that preferences indicate the course of action which will fulfil needs in the most satisfactory way. Preferences are, therefore, more specific than motivations and are revealed by what…

Technical definitions based on the purpose of travel, distance travelled, motivation duration of stay, the time element and specific situations of travel etc. have also been worked out for the purpose of particular tourism related studies and statistical measurements.These definitions are of great significance and use to governments, tourism organizations and the providers of tourism services. But these studies have not included a systems approach.Tourism typically and widely is studied by means of a number of processes with little or hardly any consensus on how the analysis of tourism should be endeavoured. The following are the different approaches that have been practiced. Image Source: screenmediadaily.com Approaches 1. Product Approach: The product approach relates to the consideration of different tourism products involving the mode of production, marketing and consumption. For example,…

Import Substitution Industrialisation (also called ISI) is a trade and economic policy based on the premise that a country should attempt to reduce its foreign dependency through the local production of industrialised products.The term primarily refers to 20th century development economics policies, though it was advocated since the 18th century United States.Adopted in many Latin American countries from the 1930s until the late 1980s, and in some Asian and African countries from the 1950s on, ISI was theoretically organised in the works of Raul Prebisch, Hans Singer, Celso Furtado and other structural economic thinkers, and gained prominence with the creation of the United Nations Economic Commission for Latin America and the Caribbean (UNECLAC or CEPAL). Image Source: d3n8a8pro7vhmx.cloudfront.net ADVERTISEMENTS: Insofar as its suggestion of state-induced industrialisation through governmental spending, it…