Series of conceptual techniques to assist top management – Essay
Series of conceptual techniques to assist top management!During the 1960s and 1970s a number of management consulting companies developed a series of conceptual techniques to assist top management of diversified corporations to evaluate each of the corporation’s various businesses with respect to the market place and internal resources and thus better manage their portfolio of businesses. Image Source: coe.alasu.edu ADVERTISEMENTS: When all business units have been evaluated, an appropriate strategic role for each unit is developed and each role is integrated into an overall strategic policy for the entire organization.One of the best known examples of the portfolio strategy is the “portfolia frame work” or BCG Matrix, advocated by Boston Consulting Group. This matrix compares various businesses in an organization’s portfolio on the basis of relative market share and market…