Price Determination under Monopolistic Competition – Explained!
Each firm under imperfect competition or monopolistic competition produces different commodities which are close substitutes.This makes the output and price policies of an individual firmās product partially dependent on the output and price policies of its rivals.In other words, the average revenue curve and the average cost curve of each firm will be partially affected by the price and output policies of its rivals. ADVERTISEMENTS: Since each firm can also increase or decrease the price of its commodity by its own action, the average revenue curve of each firm slopes downwards.It should be remembered that under perfect competition the average revenue curve of each firm is a horizontal straight line. It is so because no firm by its individual action increases or decreases the price of its commodity.Further in the…