Commerce Question Bank – 30 Short Questions With Answers on “Marketing Management”
36 Short Questions with Answers on “Marketing Management” for Commerce Students: image source: iampyourbrand.com1. What is scalloped product life cycle? In the scalloped P. L.C., sales pass through a succession of life cycles based on the discovery of new- product characteristics, uses or users. Nylon’s sales, for example, show a scalloped pattern because of the many new uses – parachutes, hosiery, shirts, carpeting, boat sails, automobile tires – that continue to be discovered overtime. ADVERTISEMENTS: 2. What is product development? Development of new products refers to the different products a company plans, develops and markets It consists of creation of new ideas, determining their sales potential, profitability, production requirements, investment and other resources needed and then producing.The product is then tested before marketing it on large scale. The decision to…