Essay on Mass Media
All the different tools that are used to assist the distribution and circulation of information and entertainment to the public come under the umbrella of mass media.Radio, television, cable, newspapers, and theatre are all considered as ‘mass media’. These tools involve exchange of opinions, and public involvement. ADVERTISEMENTS: Today the list of mass media also embraces pagers, satellites, electronic mail, internet, cell phones, and computers. These new additions, unlike the other tools of mass media that work as transmission technologies transmitting information from one source to many receivers, are basically interactive; working more on the person to person formula. As the name suggests ‘mass media’ revolves around the masses-the people.Although cinema, radio, television, and press take centre stage in mass media; the role of books, magazines, posters, billboards, pamphlets cannot…