08Nov 2018 by admin

The Advantages and Disadvantages of Good Memory | Essay

Events
There is no need to dwell on the importance of having a good memory. A bad memory is such a handicap in life that every one realises the advantages of a good one. By a good memory we mean a retentive and accurate memory; one that will retain for us knowledge once gained, and retain it correctly.How slow and erratic is the progress of a student who cannot remember what he has learnt! He is like Sisyphus, the poor wretch the Greek fable tells about, who was condemned to push a stone up a hill in Hades, which was for ever rolling down again before it reached the top. ADVERTISEMENTS: In business life a man who cannot remember his appoint­ments and is always forgetting the orders he receives, will soon…
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08Nov 2018 by admin

What are the Main Purposes of Advertising?

Marketing
Advertising usually constitutes a part of the marketing efforts of an organisation. Advertising is undertaken by organisations in order to attract the attention of people towards products and services.Thus, the basic aim of advertising is to create awareness in the minds of people, about the availability of products and services and influence them to buy the same.The ultimate aim is to enhance the sales of the organisation. Therefore, advertising complements and supplements the company’s selling efforts. The main purposes of advertising are as follows: ADVERTISEMENTS: 1. Communicates information: One of the most important functions of advertising is to convey or communicate the information to others. In the modern day world, where science and technology contributes to new innovations and inventions, every now and then new goods and improvisation of the…
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08Nov 2018 by admin

Different Types of Advertising Lines That Will Attract Customers

TV
Headlines may be of various types depending upon their nature, such as:a. Question type: A headline can be phrased like a question. Usually, the answers to such questions are found in the advertisement itself. Sometimes, two identical pictures are given and the viewers are asked to point out the real ones. Sometimes, the readers are asked to point out the wrong one in the illustration and so on. Examples of such type of headlines are: ADVERTISEMENTS: What is ELGI doing in the railways?Danger can control us any day any time, are you prepared?Do you want really fine shoes? Image Source: en.hdyo.org ADVERTISEMENTS: b. Command type: Another form of headline is the command type. Here, the headlines ask the reader to buy a particular product in a commanding way. However, it…
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08Nov 2018 by admin

Essay on the Functions of Social Stratification

Professions
Essay on the Functions of Social Stratification – The glimpse of the cultures of the world reveals that no society is ‘classless’, that is, unstratified. All the known established societies of the world are stratified in one way or the other.According to Wilbert Moore and Kingsley Davis, stratification system came to be evolved in all the societies due to the functional necessity. As they have pointed out the main functional necessity of the system is: “the requirement faced by any society of placing and motivating individuals in the social struc­ture Social inequality is thus an unconsciously evolved device by which societies ensure that the most important positions are conscientiously filled by the most qualified persons”.As analysed by H.M. Johnson certain things here can be noted about the “functional necessity” of…
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08Nov 2018 by admin

5 Important Sources of Product Knowledge to a Salesman

Industry
A salesman is usually expected to sell a number of articles. Therefore, it becomes quite difficult to know every detail of the product from a particular source. Rather, he has to gather the required information about the products he is dealing with from various sources.a. Personal experience: ADVERTISEMENTS: The first and perhaps the most important source of acquiring product knowledge is the personal experience of the salesman. As the salesman becomes more and more familiar with his work, he becomes increasingly aware with the possible questions that buyers raise most often and also the convincing answers for the same.In other words, experience of handling customer queries makes the salesman competent in providing convincing answers. Besides, the salesman can gather a lot of information about a particular product by using it…
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08Nov 2018 by admin

384 Words Essay on A Man is Known by the Company he Keeps

Friends
We naturally seek the company of those whose tasters are the same as our own. “Birds of a feather flock together.” Fools do not like the company of wise men, and wise men avoid fools.Studiously-minded people do not find much in common with frivolous and pleasure-hunting folk; and the frivolous think book­worms are dull dogs. Sinners feel uncomfortable in the presence of saints, and saints do not seek the company of sinners. ADVERTISEMENTS: We can, therefore, as a rule judge a man’s character by the sort of people he chooses as his companions. “Tell me who are a man’s friends, and I will tell you his character.” If a man’s chosen comrades are silly, empty-headed, worldly people, the presumption is that he is the same, or he would scarcely choose…
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08Nov 2018 by admin

602 Words Essay on The International Space Station (ISS)

Construction
The International Space Station (ISS) is a research facility which is being assembled in Low Earth Orbit. Construction of the station began in 1998, and is scheduled to be complete by 2011. Operations will continue until 2015. At present, the ISS is the largest artificial satellite in Earth orbit. It is bigger than any previous space station. The ISS program is a joint effort by the space agencies of the United States (NASA), Russia, Japan, Canada and ten European nations through the European Space Agency. As the space station is in a Low Earth Orbit, it is visible to the naked eye. It orbits at an altitude of approximately 350 km above the surface of the Earth, clocking an average speed of 27,700 kilometers (17,210 mi) per hour and completing…
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08Nov 2018 by admin

Factors Determining the Size of Sales Territories in an Organisation

Marketing
While dividing the size of sales territories, the sales manager has to take into consideration certain factors which influence the size of the sales territories. Following are some of the important factors:Nature of the product: ADVERTISEMENTS: The nature of the product is of utmost importance to ascertain the size of sales territories. There are certain consumer products which have constant demand in the market. These are generally high turnover goods and need little selling efforts. Image Source: executhink.co.zaThus, for such products a large sales territory can be assigned. For luxury, large and durable articles, which need high selling efforts and less turnover, small sales territory can be assigned.Demand for product: ADVERTISEMENTS: While allocating sales territories to the salesmen, the demand for a particular product should be taken into account. If…
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08Nov 2018 by admin

Characteristics, Advantages and Disadvantages of Consumer Cooperative Stores

Management
A consumer cooperative is a retail business which is owned by the consumers themselves. Their basic objective of establishing cooperative stores is to eliminate middlemen.Consumers form a society to manage the business and profit thus earned is distributed among themselves in proportion of their contribution.These stores are, in fact, associations organised by consumers to sell daily requirement items. The society purchases in bulk and avails the discounts and sells to the members as well as to the general public in small quantities. Some of the cooperative stores are run on a large scale basis while others are operated on a small scale. Image Source: wabel.com ADVERTISEMENTS: Characteristics: 1. It is a voluntary association of consumers duly registered under the Cooperative Societies Act.2. Membership of a society running on cooperative lines…
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08Nov 2018 by admin

397 Words Short Essay on Advertisement

Trade
Some wag once parodied the famous saying “Great are the uses of adversity!” thus “Great are the uses of advertisement!” And they certainly are, both to the producer and the consumer.Of course, there is a great deal of truth in the saying that good quality and honest workmanship are the best advertisement; and Thomas Carlyle makes merry with a London hatter who made huge model hats seven feet high and sent them round the London streets as an advertisement, by saying that he would have done better if he had used the money he thus wasted, in making better hats to sell. ADVERTISEMENTS: But in these days of far extended trade, there is no doubt that advertisement is necessary to make the existence of even first-class goods known.And even goods…
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