Short Essay on Product Life-Cycle Model (326 Words)
Short Essay on Product Life-Cycle Model (326 Words)!The product life-cycle itself is not really a strategy but it provides a frame work for managers to formulate strategy over time of the product-life. The product life cycle is shown as below: Image Source: cdn.slidemodel.com ADVERTISEMENTS: A product goes through four typical stages, which are: introduction, growth, maturity and decline. When a new product is introduced, it takes some time before it gets accepted. Once it is accepted, it may go through a period of rapid growth.Eventually, the rate of growth for the product slows down and the market for the product matures. Finally, the product may enter into a decline stage. In terms of strategic planning the product life cycle approach suggests that different business strategies should be used to support…