Category: Marketing

Here is Your Short Speech on White Collar Crime !The concept of “white collar crime” found its place in criminology for the first time in 1941 when Sutherland published his research paper on white collar criminality in the American Sociological Review. He defined white collar crime as a “crime committed by persons of respectability and high social status in course of their occupation”. ADVERTISEMENTS: A white-collar criminal belongs to upper socio-economic class who violates the criminal law while conducting his professional qualities. For example, misrepresentation through fraudulent advertisements, infringement of patents, copyrights and trade-marks etc., are frequently resorted to by manufacturers, industrialists and other persons of repute in course of their occupation with a view to earning huge profits.Other illustrations of white collar criminality include publication of fabricated balance sheets…

Essay on Hoarding, Black Marketing and Adulteration in India !The white collar crimes which are common to Indian trade and business world are hoarding, profiteering and black marketing. Violation of foreign exchange regulations and import and export laws are frequently resorted to for the sake of huge profits. That apart, adulteration of foodstuffs, edibles and drugs which causes irreparable danger to public health is yet another white collar crime common in India. image source:gmhlegal.com ADVERTISEMENTS: The Law Commission of India has suggested drastic measures against such offenders. In the Commission’s observation the tedious prosecution process involved in the trial of such cases frustrates the cause of justice and often results into unjustified acquittal due to defective report of the analyst or delay in examination of samples or lack of legal…

The main objective of sales promotion is to bring about a change in the demand pattern of products and services. Basically, sales promotion has three specific objectives. First, it is meant to provide important marketing information to the potential buyers.The second objective is to convince and influence the potential buyers through persuasive measures. Thirdly, sales promotion is meant to act as a powerful tool of competition. The specific objectives of sales promotion are as follows: Image Source: returnofkings.com ADVERTISEMENTS: a. To introduce new products or services: Sales promotion is often used to motivate prospective consumers to try new products and services. Dealers are also induced to introduce new products and services in the market. Usually, free samples are provided through dealers during such introduction. Similarly, discounts in cash or goods…

10 Main Causes of Low Productivity of Agriculture in India – EssayThough the agricultural productivity in India-average yield per hectare-has improved but the full potential has to be realized over now.The main causes of low productivity are as follows: Image Source: yourarticlelibrary.com 1. Size of Holdings: ADVERTISEMENTS: The average size of holdings in India is very low, less than 2 hectares or 5 acres due to which no scientific cultivation with improved techniques and seeds can take place.Small sized holdings lead to great waste of time, labour, difficulty in proper utilization of irrigation facilities and irrigation among farmers. 2. Poor Techniques of Production: The Indian farmers have been using old and inefficient methods and techniques of farming. Only in the recent years, the farmers have started adopting improved implements like…

Essay on Natural Gas Reserves of IndiaNatural gas (chiefly marsh gas with some other gaseous hydrocarbons) usually accompanies the petroleum accumulations. The gas may occur in separate sands containing little or no oil, but most of the natural gas of India is found closely associated with the oil and supplies the propulsive force which carries the oil from the oil-sands into the wells and, if the pressure is sufficent, brings the oil up to the surface. Image Source: 365dayslive.com ADVERTISEMENTS: Since gas is essential for production of oil and is also valuable as a source of fuel on the oil-fields, care is taken to prevent waste of gas which was formerly so common in oil-fields. Gross production of Natural Gas in the country at 52.22 billion cubic meter during 2010-11.The…

Read this essay on “International Business”– (1085 Words)!There are many different forms and levels of international business. In addition to domestic business which essentially acquires its resources and sells its products and services domestically, within a single country, the international business can be defined at three levels. These are International business, Multinational business and Global or Transnational business. Image Source: mozconcepts.com ADVERTISEMENTS: An International business can be defined as a business which is primarily based in a single country but acquires a reasonable share of resources from other countries. Wal-Mart Stores, for example, are located in America but buy much of the merchandise from Korea and Taiwan. Similarly, a business that is located in one country but derives a part of its revenues from other countries would also be considered…

From Your Name Company Name AddressTo The Manager Company Name AddressDear (Name),Thank you for prompt despatch of the goods. We took the delivery of the consignment sent by you in the morning today, but to our great surprise we found altogether different clocks; however, the bands and straps were what we actually had ordered. ADVERTISEMENTS: We had ordered you 50 pieces of Seiko wall-clocks and not Hoseki ones. Hoseki brand clocks do not correspond with our Order No. __________ dated ______________. There are already a number of Hoseki wall clocks with us that we had ordered you two months back and they remain still unsold as they are now not in demand.Evidently wrong goods have been sent and it has caused us a great inconvenience as we have orders for…

1. Who released a special stamp entitled ‘Wheat Revolution’ in July 1968?(A) Mahatma Gandhi ADVERTISEMENTS: (B) Indira Gandhi(C) Jawahar Lai Nehru(D) Motilal Nehru2. The price that is announced before the sowing season is called ADVERTISEMENTS: (A) Issue price(B) Fair price(C) Market price(D) Minimum support price. ADVERTISEMENTS: 3. Which organisation has facilitated a network of NGO’s for setting up grain banks in Maharashtra?(A) Amul(B) Mother Dairy(C) Academy of Development Science(D) Central Government 4. Seasonal hunger is commonly found in:(A) Urban areas(B) Rural area(C) Tribal area(D) All the above5. Which of the following crops are related to Green revolution?(A) Wheat, Rice(B) Cotton, Bajra(C) Maize, Rice(D) Bajra, Wheat6. The Mother Dairy is an important Cooperative in:(A) Gujarat(B) Punjab(C) Haryana(D) Delhi7. F.C.I. stands for:(A) Foreign Co-operation with India(B) Food Corporation of India(C) Fosilse Corporation…

To (Employee name) (Address) (Date) Dear (Name),SUB: Show-Cause Notice ADVERTISEMENTS: This show-cause notice is in the context of your involvement in the leakage of vital information of our firm to____________ (Firm name).It has been alleged by our Senior Executive (legal), after thorough scrutiny of relevant records, that you were involved in the espionage of vital data of our firm when you were posted in our office of ____________ (Place name) for one fortnight.You were sent by our marketing department for analysis of monthly data ____________ (date) Onwards. You were given an assignment as you are deemed to be senior employee of our marketing department.An investigation was conducted about your working in that office during the late night hours of ____________ (Date) you had informed the staff members on duty that…

From Your Name Company Name Address To The Manager Company Name AddressDear Sirs, ADVERTISEMENTS: We regret to point out that the consignment of (Item Names) dispatched by you is not up to the mark. They are not as fine as you promised them to be.The stitching is not complete in some areas. The buttons are broken. The size is also sub­standard. Consequently we are left with no other alternative but to ask you to replace them with those of better quality.Yours faithfully,(Your Name) (Purchase Manager) Reply to the Complaint Letter Regarding Poor Quality of Goods ADVERTISEMENTS: (Date) (Shop Name)Dear Sirs,We regret to learn from your letter (Date) that you are not satisfied with the (item names)supplied. ADVERTISEMENTS: We are nevertheless, glad that you have brought the matter to our notice.…