Category: Art

For undertaking the job of advertising, an organisation has two options. It can have its own advertising department to handle the advertising task or may choose an outside professional organisation known as advertising agency to handle the same.Most trading and business organisations choose advertising agency to undertake the job of advertising. An advertising agency is an independent professional organisation that specialises in performing the task of advertising.According to the American Advertising Agencies Association (AAAA), ‘an advertising agency is an independent business organisation, composed of creative and business people who develop, prepare and place advertising on advertising media for sellers seeking to find customers for their goods and services.’ Image Source: protectingopportunity.org ADVERTISEMENTS: A modern advertising agency offers specialised knowledge, skill and experience which are required to produce an effective advertising…

The Mongols made an invasion on the north­west frontier of India during the reign of Jalaluddin Firoz Shah Khalji. Abdullah, the grandson of Halaku, was the leader of the Mongol army and he penetrated as far as Sunam. image source: img59.imageshack.usThe Sultan who had been the warden of marches for a long time marched against the Mongols with his thirty thousand soldiers and a fierce battle was fought near the Indus. The Mongols were defeated and arrested in a large number. ADVERTISEMENTS: Abdullah, after concluding a treaty with the Sultan of Delhi, returned to Afghanistan but a great number of Mongol prisoners embraced Islam.They were permitted to settle down in India. The Sultan geve his daughter in marriage to the leader of the Mongols, Ulugh Khan. These Mongol converts came…

Historians are not unanimous about the achievements, successes, works and policies of Alauddin Khalji but there is no denying the fact that he was one of the best Sultans of Delhi Sultanate. Elphins-tone remarks, “Alauddin’s reign was glorious and in spite of many absurd and oppressive measures he was, on the whole, a successful monarch, and exhibited a just exercise of his power.”Barani has also commented, “Alauddin could not read or write a letter, and was bad-tempered, obstinate and hard-hearted; fortune befriended him and his schemes were generally successful.” Historians like S. R. Sharma, Dr. K. S. Lai, Dr. R. C. Majumdar and Lanepoole have also praised him for his successes achieved during his life time which were great and unique in the sphere of territorial expansion and adminis­trative reforms.…